This article by Doncaster Free Press on October 11th, 2013 reveals that homeowners would rather choose to sell-up their properties in a local estate agent than putting it on the market according to new research.
A survey commissioned by Johnston Press and conducted by
SPA Future Thinking has found that most vendors shape their views about
estate agents over significant periods of time - even when they’re not
necessarily looking to sell.
And when it comes to moving and
selling their home, vendors – on average - talk to only two estate
agents before making a final decision on which to appoint.
The
research demonstrated that adverts in local newspapers can directly
affect a vendor’s appointment of an estate agent – with 79% of those
asked believing it is important for the estate agent they instruct to
advertise in their local newspaper.
“Where and how an estate agent
promotes their business plays a crucial part in a homeowner’s decision
when it comes to putting their property on the market,” said SPA Future
Thinking’s Chris Bland.
“People form opinions about local estate
agents long before they think about selling. For many that could have
been through years of looking at the property sections of their local
press and shaping their perceptions over time.”
The research,
based on almost 600 homeowners – those with property on the market,
prospective vendors and those not yet looking to sell – revealed:
•
30% of vendors invite only one estate agent to give them a valuation
before appointing an agent to manage their property sale – with only 10%
of those selling talking to 4 or more estate agents before appointing
one
• 35% of vendors who don’t read local newspapers already had a
view on which agent to use before they entered the property market. The
equivalent figure for those who do read local newspapers is 56%
• 40% of people not yet looking to sell already have a view on which estate agent they will use
The
survey also demonstrated that advertising in the local newspaper drives
interest in properties and therefore traffic to digital sources, with
82% of buyers surveyed claiming to have further investigated properties
(visited in person, visited the website, discussed with family/friends
etc) having seen a local press advert.
Article Source: http://www.doncasterfreepress.co.uk/news/business/property-insight-homeowners-put-their-faith-in-their-local-estate-agents-early-doors-1-6137474
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